A Digital Marketer, Strategist & Account Manager
My Case Studies
Strategy & Concept Proposal
On the subject of mental health in the workplace
Challenge
I was tasked to create a proposal as part of a previous job application, which would create concepts that could be presented to a client.
Solution
I interviewed three people who had mental health challenges, compiled insights and grouped them into themes. From these themes I created two potential concepts and presented back to the team. I also bolstered the default presentation layout with some design elements of my own.
Result
A presentation that looks professional and was received really well. It was a hugely interesting exercise for me to undertake and I believe the two concepts presented could really benefit people with mental health challenge in their work place.
Box Subscription Market
How to market the launch of a supplement box subscription service.
Challenge
Create a pitch presentation to launch a multichannel campaign for a multinational health company.
Solution
I researched the market of box subscriptions and created a presentation to lay out my knowledge of the area and the approach I'd recommend.
Result
A comprehensive presentation that covers not only the importance of the initial launch but the importance of proactively thinking about the next phase, retention.
