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CV

Professional Summary

With over 9 years of experience in digital marketing & agency life I have worked with small and large clients, from SMEs to huge multinationals. I have strong communication & presentation skills, am strategically minded and have a natural inclination to technical solutions. 

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My experience has seen me work on the full lifecycle of digital projects. From initial strategy, defining objectives, through to scoping, contract negotiations & delivery, and on to creation of SLAs, marketing & analytics of digital platforms and products. I also have experience leading workshops and presenting to senior stakeholders, including company MDs. 

Skills

Strategy   Client Management    Omni-channel Campaign Management   Proposals & Presentations  Analytics & Insights   Copy writing   Email Marketing   Pharma marketing    Events Content    SEO    Creative Concepts

Work Experience

October 2021 - Present

Digital Project Manager : aps Events & Media

  • Created a Product owner programme for the existing suite of in-house products

  • Reviewed existing pricing model to reposition products making them competitive within the market place

  • Manage event website projects from initial concept to post event analytics

  • Consult with project teams and clients on approach to digital projects

  • Presenting to clients on our digital product suite and how to get the most out of digital opportunities

July 2019 - September 2021

Account Manager :  UNRVLD

  • Developed marketing roadmaps with clients to achieve commercial targets & strategic objectives.

  • Accountable for growth, retention and strategic direction of client portfolio & helps to drive and maintain the relationship between clients and the agency.

  • Regular presentation of digital marketing reports to senior stakeholders within client business.

  • Covering management of SEO team, managing activity plans, resource allocation & reporting.

October  2018 -  May 2019

Account Manager :  Accenture Interactive Ltd (with Boomerang Pharmaceuticals)

  • Created Medical & Legal Review (MLR) documents to gain approval of a client website, using a process I developed in a previous role.

  • Developed content and process mapped the support function of a client website.

  • Worked on creating process documents for Business services to better manage the pre-sales to delivery transition, which had created trouble during the scale up of operations.

  • Helped to define a new role Business Operations Manager, after identifying key areas of improvement in the operations of the business.

  • Conducted service offering survey internally, instigating a review of the service offering & highlighting the need for improved internal communications.

June 2017 - October 2018

Digital Strategy Lead : Promozoo Ltd

As part of a natural progression within the company, I achieved a new role which would advance my technical knowledge & see my role take on more responsibility, autonomy & a more consultative approach. As part of this I:

  • Developed new offerings within the company. This included monthly retained SLAs for website maintenance, introducing a better briefing technique for internal briefs and marketing automation programmes.

  • Worked on client strategy, particular in relation to applying the digital resources available to us into a multiphase plan to hit short, medium & long term goals for clients.

  • Worked extensively in delivering training, workshops & pitch presentations.

  •  Achieved certification of our agency as a Google Partner

  • Led our team to accreditation in Google Adwords, email marketing platforms (dotmailer) & IMS accreditation.

  • Grew the use of dotmailer within the client base, using the technology available within to create solutions for the client.

  • These included event management programmes, Content release cycles, re-engagement cycles & loyalty programmes.

  • Worked on elements of website development & maintenance:

    • Building wireframes and User Journeys to demonstrate how apps or websites will flow from a UX perspective.

    • Making changes to HTML & CS

    • Adding Javascript snippets to a page

    • Managing the Search Console in Google

January 2015 - June 2017

Client Account Manager : Promozoo Ltd

A hugely varied role during which I oversaw multiple projects for numerous clients, including top Pharmaceutical Companies. I:

  • Delivered a number of technical projects as a technical project manager including websites, mobile applications, digital sales aids, PPC, programmatic ad campaigns, email marketing campaigns & marketing automation campaigns.

  • Had production manager responsibilities for our development resources. This involved project planning, delivering clear strong briefs from our clients to our developers & ensuring all tasks were carried out.

  • Compiled digital marketing reports across Google Analytics, Adwords & email marketing. Presented these to clients with next step recommendations.

  • Provided front line client support for our email marketing platform & any technical or website queries. This included advanced queries on email marketing as well as help with many elements of website CMS’

  • Wrote scripts and created concepts for marketing videos for Promozoo

  • Wrote blog posts about key areas of interest for Promozoo

January 2014 - December 2014

Account Executive : The Publicis Groupe

  • As part of the client services part of the role I have been involved in working with clients and co workers to manage publishing and printing schedules, event management and campaign strategy for client products or services

  • I have also been involved with the management and delivery of technical digital projects where a deep understanding of creative assets, metadata sheets and annotated storyboards was required as well as managing relationships with 3rd party development team and leading asset handover conference calls.

  • I have been involved in strategic campaigns from analysing core data to running targeted online advertisements. These ads were studied further and a report detailing key learnings delivered back to the client.

  • In charge of Publicis D Healthcare's social media output in 2014, consisting of Twitter, LinkedIn and Google+. I have also worked with others on the team to devise a Content Marketing Strategy to help establish Publicis D Healthcare as a thought leader in Pharmaceutical Marketing.

  • Undertaken an SEO audit of the company’s site and implemented changes

Education

October 2013 - December 2013

Digital Marketing Institution 

Postgraduate Degree in Digital Marketing

September 2009 - June 2013

Trinity College Dublin

Bachelors Degree in Medicinal Chemistry

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